The NFL is promoting the importance of annual mammogram screenings for women over 40 in the prevention of breast cancer through their A Crucial Catch campaign. Throughout October NFL games will feature players coaches and referees wearing pink game apparel to raise awareness for the campaign as well as on field pink ribbon stencils and special kicking balls and pink coins. No matter which team you root for on game day show your support for the NFL's campaign with this Tervis Tumbler! Not only will this cup keep your hot drinks hot and your cold drinks cold it features an embroidered NFL pink ribbon pressed between layers of the tumbler. Best of all a percentage of the proceeds from every tumbler sold will go towards finding a cure.